Segments & Groups: Groups are useful when you wish to send a message to a certain group of people. Instead of manually inserting individual names, you can create a group and message all the contacts in that group at once.
Area of Interest/ tags: Area of interest/tags is managed and used in a similar manner as the groups. You can group together contacts that have the same interests.You can also add contacts to a group or tag right from your address book.
You will learn to create a group and how to add contacts to groups and area of interest. You can also watch tutorial videos for more information about the contacts.
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