Down is a common filling material used in fashion and textiles worldwide, and is especially used by fashion brands who cater for winter or outdoor apparel. Down is promoted as the fluffy insulation used from outdoor wear such as puffer vests, to homewares like duvets and pillows. Did you know that over 600 million geese and over 3 billion ducks are raised for consumption annually? Sadly for many of these birds, their welfare is severely compromised. Down is often sourced using the brutal practice of live plucking, a procedure which involves geese being physically restrained while their feathers and down are torn from their skin while alive.
Together we can ensure to Wear It Kind and build a movement of people, animal lovers, brands and designers, all working together to create an animal-friendly fashion future! Head to Wearitkind.org

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