How NTT's Data Made Watching Le Tour de France Better This Year

Ever wondered what those black sensors stuck under Tour de France riders' saddles are for? They're not just timing chips. They're the sharp end of a partnership between the ASO and NTT - collecting over 150,000 points of data per hour that's transferred and transformed into the most advanced & enhanced race viewing experience we've ever seen - on television, mobile & desktop screens so fans can view anywhere there's an internet connection.

This year we saw more cool graphics, more rider and race data, speeds, power output, and even predictions on when the break will be caught and who will win. That's all thanks to NTT (formerly Dimension Data) - a top global technology services provides who specializes in you guessed it - collecting, crunching and applying data.

But how does it all work, and what further race viewing enhancements can we look forward to next year? I talked with NTT's Peter Gray - Vice President of Global Advanced Technology for Sport - himself a rider, Tour fan, and huge data geek, about how capturing over 150,000 points of data per hour is transforming our Tour viewing experience - and other parts of life as well.
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