PRINCIPLES OF MARKETING - Chapter 7 Summary

Explain market segmentation and the factors for segmenting consumer and business markets
Define how companies evaluate market segments and choose a market-targeting strategy
Describe how companies can differentiate and position their brands and evaluate their positioning strategy

Anadolu Üniversitesi,Açıköğretim Fakültesi,AÖF,AÖFAnadolum,E-Kampüs,AnadolumAÖF,Marketing Strategy,Market Segmentation,Demographic Segmentation,Geographic Segmentation,Psychographic Segmentation,Behavioral Segmentation,Market Targeting,Differentiation,Undifferentiated Marketing,Differentiated Marketing,Concentrated Marketing,Micromarketing,Positioning,