Segments Report: Drill-down reporting on any custom segment and track performance over time

John explains how to leverage the Segments Report to double-click on any individual segment and understand it's performance over time. The goal of customer segmentation is to target each group of customers differently and provide better, more relevant marketing messages to add value to the customers. Therefore, it is crucial to be able to look at each individual segment's performance over time to understand if the segmentation is performant and bringing in more revenue, repeat customers and ROI.

Segments analytics platform ( converts ecommerce data into actionable marketing segmentation native to your store.
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