Newsletters are one of the best ways to nurture your audience and solidify your reputation as a thought leader. But newsletters are useless unless your subscribers open it and read it. In this video I discuss 10 ways you can use to get your followers to consistently engage with your newsletter, driving up open rates and increasing the ROI of your hard work as a content producer and publisher. _______________________
This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications.
Philip VanDusen is the founder of Verhaal Brand Design, a brand strategy and design agency in the New York City metro area. He is an accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients they serve.
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“9 Design Elements Your Brand Absolutely, Positively Needs”
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RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE:
“Change By Design”, Tim Brown
"Imagine: How Creativity Works", Jonah Lehrer
“Free Agent Nation” by Daniel Pink
“Orbiting the Giant Hairball” by Gordon MacKenzie
“Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll
The 22 Immutable Laws of Branding, Al Ries + Laura Ries
“Change By Design”, by Tim Brown
"How To" by Michael Beirut
“The Brand Gap” by Marty Neumeier
“Good Design Is A Tough Job” by Kirsten Dietz, Jochen Rädeker
“The Art of Innovation” by Tom Kelley
“The Edge: 50 Tips from Brands That Lead” by Allen Adamson
“Art + Design” by Rex Ray
“Crush It” by Gary Vayerchuk
“Expert Secrets” by Russel Brunson
“Shift Ahead” by Allen Adamson + Joel Steckel -
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