Due to changes in the law, college athletes will soon be able to make money from their name, image and likeness. This basically means that athletes will be able to own and profit from trademarks (think of names, nicknames and logos). This video discusses the two main things collegiate athletes need to consider when trying to protect their name, image and likeness:
1. Collegiate athletes must identify and register their trademarks.
2. Collegiate athletes must ensure proper ownership of their trademarks.
To learn more, visit gerbenlaw.com/blog/how-college-athletes-should-protect-trademarks/.
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