1 Introduction of Search Engine Optimization (SEO)

Basic Definition of (SEO):
SEO stands for “search engine optimization.” Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.



In short we can say, the process of search engine optimization is composed of tactics used to improve search visibility of the webpages in the search result.





One of the most popular SEO technique to market a website or increase the search ranking of a website is creating backlinks or inbound links for website. There are many other techniques you will learn in this course.





The leading search engines, Google and Bing, do not disclose the algorithms they use to rank pages. SEO practitioners have studied different approaches to search engine optimization, and have shared their personal opinions.





With the passage of time webmasters and site owners recognized the value of search ranking thus creating an opportunity for both white hat and black hat SEO practitioners.
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