Building a Skilled & Prosperous Pakistan The Story of IRM

IRM is the largest non-profit community training organization in Pakistan. Offering a multitude of different skills and training courses, IRM believes in finding the uniqueness of every individual.


With this philosophy in mind, White Rice designed a Branding Strategy to reposition IRM’s image and message. We also developed a social media strategy to increase the organizations online presence and visibility, produced a documentary film, designed a brand book, corporate profile and finally redesigned the logo. Our team spent a lot of time in conducting extensive brainstorming session in trying to understand IRM’s brand identity and finding effective ways to channel their work and mission to the largest target audience.

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