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How Humans Adopt New Technology: the Example of Security Token Offerings | Max Kops | TEDxMünster

How Humans Adopt New Technology: the Example of Security Token Offerings | Max Kops | TEDxMünster Why do people in Venezuela buy their bread with bitcoins, whereas in other regions of the world, blockchain technology seems to be for nerds, only? What makes people accept a new technology? Max Kops, passionate about Security Token Offerings and blockchain, tries to answer these questions.  He has been working with start-ups and big companies on tech financing and talks about how these technologies will change finance.  Max Kops is a best-selling author, public speaker and disruptor, who helps start-ups and established companies to be grow with innovation. For several years, he has been working with Blockchain Technologies and ‘Security Token Offerings’ (STO) to help financing of start-ups and big companies. He shares his experience at conferences world wide.



Max studied at the University of Münster and came back to share what he has learnt about innovation and people, particularly with examples of how tokenization and security tokes can improve start-up investments and personal finance, giving people freedom and power over their own finances. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

TEDxTalks,English,Technology,Behavorial economics,Bitcoin,Change,Finance,Innovation,

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