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Peter Fights For Mr. Cadbury’s Heritage 'No One Has The Right To Take Your Name Away' | Dragons' Den

Peter Fights For Mr. Cadbury’s Heritage 'No One Has The Right To Take Your Name Away' | Dragons' Den James Cadbury entered the Den seeking £75K in return for a 5% equity stake in 'Love Cocoa'. Inspired by his great, great, great grandfather, John Cadbury. Following in the footsteps of his ancestors, James presents his contemporary twist on chocolate classics. Tej Lalvani's concerned about the legal issues of James using his family name on the packaging but Peter offers to take on the uphill battle.

An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.

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