Create a Shopify store:
How I find winning products:
5% of you will succeed and fill out the worksheets EVERY DAY.
I feel bad for the other lazy 95% of people.
Winning Product Worksheet:
Launch, Optimize, & Scale Facebook Ads:
How I Make Money (Step by Step)
1. Create a Shopify store
2. Find 1 winning product
3. Create marketing material better than the competitors
4. Launch Facebook ads
5. “IF” “THEN” Strategy (Repeat steps 2-4 OR move on)
6. Optimize & Scale FB Ads
Rules:
-Eliminate time wasting activities ⌛
-Spending hours on “fixing” store
-No more than 3 hours TOTAL
-Double time spent on money making activities 💸
-Creating video ads
-Launching & Managing Facebook Ads
Realistic Startup Costs:
-$29/month Shopify (EASILY covered with 2 customers)
-$0 cost on inventory (products) bought until after you make sales
-People say you can start with $2,000 but THAT’S NOT TRUE
-You will expect to make money after $2k spent, and if you don’t you blame dropshipping or saturation over themselves
-REALISTIC BUSINESS BUDGET = $1,000/month for Facebook ads
-The higher the better
-Dropshipping is a very low cost business model
If you have no income...
-Maybe starting a business isn’t for you
-Get a job
OR...
-Organic traffic
-Build a social media following (TikTok, IG) provide value + promote -products
-DM a bunch of people every day asking for store feedback in exchange for a huge discount
-If you work hard everyday to do this people will buy from your store
1. Create a Shopify store
-Spend 1-2 hours to open the store, edit the theme & settings
-If you’ve never built a Shopify store = might take 3 hours
-If you’ve already done it = no more than 2 hours to set up
GOAL: Look like a trustworthy website 🔒
-Complimenting fonts (no more than 2 fonts)
-3 colors max (black, white, ___)
-No low quality images
-No copy/paste trust badges everyone else is using
2. Find 1 Winning Product
-Get ideas
-My past winning products were found from ad spying, Amazon, or Aliexpress/Alibaba
-Find a product to “Pass the Test” 🏆 FILL OUT THE WORKSHEETS!
-Only 5% will succeed, I feel bad for the other lazy 95% of people
-High margins (Selling for $30+ OR common for people to buy 2 units)
-Leaves room for profit after ad costs (Try 3x margins or more)
-A lot of people want to buy it (5,000 orders | we can take a slice of the pie)
-Verify with tons of Aliexpress orders, Amazon reviews, or a viral FB/IG post
-The product works as advertised
-Amazon reviews for EXACT product, FB/IG post comments
3. Create Marketing Material
-Find out why people bought product in the past
-Amazon reviews, FB/IG post
-Close your eyes, picture yourself as an audience member using the product 😌
-Import to Shopify store & use what you learned to create description
-Check competitors’ video ads so you can 1UP them 🍄
-Search Aliexpress, Youtube, Facebook for video clips
-BE CAREFUL OF COPYRIGHT MATERIAL
-Can outsource to Fiverr ONLY if you tell them exactly how you want the video structured
4. Launch Facebook Ads
-Only 10% of success. 90% comes from your product & video ad
-Campaign Budget Optimization | $50/day ($200/day recommended)
-Conversions + “Purchase” (EVEN ON BRAND NEW PIXEL)
-Worldwide (excluding some countries)
-Only ONE single interest
-Auto Placements
-5-10x adsets
-“Impulse Purchase” Copywriting for the ad
-1-3 video ads in each adset
The 4 Types of Facebook Ad Products
1ST = PRODUCT WILL GET ZERO SALES 😞
2ND = PRODUCT WILL GET A TON OF SALES, BUT NO/LOW PROFIT 😭 (BE CAREFUL NOT TO FALL INTO THESE!)
3RD = PRODUCT WILL BE PROFITABLE 😊
4TH = PRODUCT WILL BE SUPER PROFITABLE 💪🤑💸
WHAT TO DO AFTER PUBLISH:
Spend 2-3x your BE CPP
Sale Price = $34.99 | Your Product + Ship Cost = $11
Your BE CPP = $23.99 | Multiply by 3 = $71.97
IF: Zero Sales
THEN: Shut off campaign.
Improve video ad & product page. Relaunch with NEW campaign. OR repeat Steps 2 to 4.
IF: 1+ Sales
THEN: Move on to Step 6: Optimize & Scale
Launch, Optimize, & Scale Facebook Ads:
#shopify #dropshipping #homebusiness #winningproducts #facebookads #dropship
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