We Tried the Brand New IMPOSSIBLE PORK at CES 2020

Impossible Foods, the company behind the Impossible Burger and one of the leaders in the rapidly growing “fake meat” industry, announced its next product at CES 2020: Impossible Pork. A plant-based substitute for ground pork, promises the flavor and texture of pork with far less of an environmental impact. It’s also gluten-free and aimed at kosher/halal certifications.

According to Impossible Foods, Impossible Pork’s flavor will convey “depth and umami richness without being gamey or overpowering.” The company also claims the product should work for various recipes that calls for ground pork, whether you want to fry up some sausage patties for breakfast or caramelize some pork for a rice bowl.

Impossible Foods attended CES last year, too, showing off its second-generation Impossible Burger, a recipe that stunned us with how much it resembled real beef — all thanks to a molecule called “heme,” which gives meat its distinctive flavor but can also be found in plants. We were so impressed, we crowned it the Top Tech of CES. Since then, the Impossible Burger has become a bona fide cultural sensation, showing up in restaurants (including Burger King) and stores across America.

See all of Digital Trends CES 2020 coverage here:



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