Take Advantage of Email Marketing: As the internet has grown, email marketing has become one of the most efficient and profitable tools for online marketing. Email marketing affects businesses whether they are business to business or business to consumer.
Marketing through email increases your brand loyalty and increases your customer service through the eyes of your clients. When permission-based email marketing is done right, it can be more efficient than any other type of online marketing.
The number one activity online is email. This is why an email can be used as a great online marketing tool.
One important key to an effective email marketing strategy is only to focus on a permission-based email. This means that customers need to choose to receive mail from you. This is known as opt-in.
☑️ Opt-in:
You should never rent or buys emails because it’s considered spam. It doesn’t matter what the owner of the list tells you, the majority of the email addresses on the list didn’t opt-in to have their information sold to you. And If you send emails to people that didn’t want the email in the first place it’s considered spam which will give your company a bad look. When you are building your email list, you want quality and not quantity.
Emails servers as a customer service where you communicate with your customers at every point in the sales process. When you give the customer what they want to establish an excellent relationship which leads to long-term loyalty.
☑️ Newsletters:
You can also make use of newsletters. Provide people with a catalog of your products and interesting and entertaining articles. If you make it absorbing and entertaining, more people will sign up for your newsletter and recommend it to other people. The more individuals who sign up for your newsletter, the more people there will be that will go to your site increasing your traffic.
Take a look at which is very heavily driven by its email marketing. Huckberry makes signing up for its emails the central feature of its homepage.
☑️ Autoresponders:
But remember that is not just grabbing emails. It doesn’t finish here. You need to set up an autoresponder as soon as the people sign up to give them a welcome to your site.
You can use email services such as MailChimp and AWeber to do all this and set up an autoresponder.
For example, MailChimp.com enables you to send up to 12,000 newsletters per month to a list of up to 2,000 subscribers for free. You can also go to getresponse.com and get a great automated autoresponder.
Send out newsletters on a regular basis to keep your customer informed about the news of your website, or if you are selling a product or doing a giveaway.
☑️ Social Engagement:
Emails also drive up social engagement. Here’s how this works. When I send out an email update about a new post, I get more traffic to my blog. When I get more traffic to my blog, I improve the amount of social sharing. That social sharing helps my blog article spread more and more, and may even increase the way Google ranks my content.
Social sharing is one of the special ways to gain additional traffic. Every visitor is valuable, regardless of where they come. A visitor who clicks to your site from a Twitter share or a Google+ link may, in turn, become a subscriber.
It all builds up, and organic traffic gradually increases.
Remember, every method of bringing visitors to your site is a way of increasing your organic traffic. Why? Because Google analyzes each one of the features of your site to determine where you should rank in the search engine ranking positions. The better these features are, the higher you’ll rank, and the more organic traffic you’ll get.
Straight lines can connect not everything in the digital marketing world. But there’s still a connection. And as you can see, you can increase your organic traffic the power of emails.
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